LOOKS Local, bright and busy, the site is presented in a simple, organised and appealing manner, covering various categories.
WHAT’S ON OFFER A range of maternity, baby and kids products from a variety of brands categorised under diapers & more, feeding & nursing, bath & health, baby gear, clothes & accessories, shoes, toys, school & stationery, books & cds, maternity etc. They have an interesting category titled Birthday, that houses party decoration and supplies. Conceived to provide the online generation of modern Indian parents with an opportunity to access the best in pregnancy, infant-care and mother-care products and services at the click of a button, Babyoye recognises the scarcity of time and the growing dependence on the digital medium while making informed choices in baby rearing,and it endeavours to be your partner in the process.
WHAT’S NOT The website can be frustratingly sluggish to load. The pop ups are distracting too. The ordering process is simple, but deliveries can sometimes take longer.
WHAT’S HOT The right mix between functionality and aesthetics, the portal offers a wide variety to fulfilmost maternity and baby care needs. Cute icons for categories enhance the user experience.
LOOKS Simple and smart. Cute fonts are attractive, while the interface is pretty user friendly. The organisation of categories could do with an overhaul for a better experience.
WHAT’S ON OFFER It covers clothes, diapers, bathtime, food, accessories and jewellery, home décor and gifts & party packs among other things. There is a section for women, mommies or not. New brands are featured distinctly that gives shoppers a peek into what’s the latest on the shelves. There’s a dedicated section for sellers where vendors can register themselves and start creating business. What began as any other e-commerce business is now an avenue for mumpreneurs to exhibit products designed with love, care and quality, thus making them available to everybody. In effect, this is a website that showcases smaller brands and start ups in the baby care arena.
WHAT’S NOT When buying smaller and unknown brands, one always runs the risk of lack of quality control. When dealing with babies and kids, credibility can be a major decisive factor that mybabycart may not be able to fulfil.
WHAT’S HOT A heady mix of different kinds of brands and products otherwise not available in the virtual marketplace under one roof helps maintain exclusivity. This is a great place to shop for indigenous products and services, a la home cooked meals for babies! The section on ethnic wear for infants will be a sure hit as it caters to our culture conscious social milieu. LOOKS Good. The international style visual appeal gives the website a definite edge over most others.
WHAT’S ON OFFER Baby clothes, toddler clothes and accessories, maternity, home and lifestyle products. Baby gear is a category that they have consciously stayed away from. You can choose to shop by age or category, and products are filtered on the basis of what’s new, labels, bestsellers and discounts. It’s an online store offering insider access to today’s top baby and kids brands from across the world. From apparel to shoes and other goodies, the website claims to hand-select the best styles and products for you and your baby. Not a traditional online store, they launch new limited-time boutiques every day that are scheduled in advance. Their mission statement is ‘Premium brands. Limited access.’
WHAT’S NOT The limited time format means limited availability and a constantly changing product portfolio. Variety is limited and unpredictable. Not all products and brands are premium, with a mix of local and international names.
WHAT’S HOT The clean, clutter-free presentation with the help of attractive visuals and photo shoots to introduce the categories gives it a classic, clean interface. Ordering is extremely easy if you can get by the initial logging in glitches. The boutique format adds to the exclusivity of the products, and if premium is what your style is, you will find some exclusive takeaways right here.