Magnasoft, the brainchild of entrepreneurs Bobbie Kalra and Shyam Ramamurthy recently announced the launch of the third generation to their product Northstar, a comprehensive child safety platform in Mumbai. It is an integrated product that protects children while they commute to and from school. A web application and dashboard designed specifically for schools empowers the school authorities to efficiently manage their transport related information, monitor their fleet and children in real time, and take immediate action in case of any incidents. It is a programme which integrates GPS and non-GPS locationing, video surveillance, and RFID technologies to facilitate equipped transport management system in schools. The technology provides features like school bus and child monitoring, school bus video surveillance and student attendance management. It is said to be the only platform that offers training and driver merit in order to incentivise good driving. Northstar provides a clean and simple mobile experience for parents on iOS and android. With the Northstar parent app, parents can track their child’s journey in real time. The invention apparently has already been a choice for over 200 schools across India.
The economy of India is the tenth-largest in the world by nominal GDP and the third-largest by purchasing power parity (PPP). As per the market research, the child product industry is forecasted to hit a market of INR1090 billion by the end of 2015. (*source RNCOS). 80,000 babies are born every day, mentions Naresh Khattar, CMD, Me and Mom Pvt. Ltd. According to the experts from the industry, baby care products are necessities now unlike luxuries in the past. The growing awareness of baby care and comfort, parents gaining spending capacity and the awareness regarding baby health are witnessed as marketing rules for this industry
ABOUT CBME INDIA
CBME India 2015 is India’s Largest International B2B Children Products Expo organized by UBM India, and is scheduled from 9th to 11th April, 2015 at Hall No. 5, Bombay Exhibition & Convention Centre.
CBME India provides the ultimate platform for international manufacturers of Baby Products to meet buyers, across children product categories, from India. The show also enjoys support from a host of leading trade associations, government organizations and media.
To make opportunity bigger and make success cuter- CBME India present its new face- Kuchikoo, an official mascot for CBME India
KEY FEATURES OF CBME INDIA 2015:
– India’s largest international expo on children products
– All major categories, baby care, toys, apparels and footwear, under one roof
– Hosted buyer program
– Pre-scheduled / organized buyer and seller meet and power breakfast meeting
– Innovative product zone
– Launch pad
– Knowledge forum
– Gain insights and interact with key international and domestic industry stakeholders
– Generate convertible business leads
– Networking opportunities with mutually beneficial businesses
– Explore a host of products and services
– Informative and interactive seminars/conferences/workshops
– Strengthen your business acumen by conducting market research
Top International Exhibitors
1. US Baby
3. Royal Industries / Pur Brand
4. Dongguan Changxing
5. Tuffstone / Lovi
6. Fashion One
8. Crane USA
Top Domestic Exhibitors
1. Little’s India
4. JL Morison
6. Me N Moms
Travel Partner- Thomas Cook
Print Partner- Mother and Baby
Support Partner -Indian Importer Association
Baby care products
baby car seat
Kids Apparel, Costumes, Kids Nightwear, Seasonal Dresses & Children Wear
No of exhibitors participating
60 + MORE IN PIPELINE
Visitor numbers expected to be attracted to the event
Key markets and cities targeted
Is there an Awards function?
Is there a Fashion Show?
Any other highlights?
Other unique features of the event that can be leveraged PR wise?
SOCIAL MEDIA CONNECT